SERENE - Brand Identity, Make sense of grocery shopping
Serene-Brand Identity
Serene
Brand Identity, Packaging
A new store concept, developing in-store communication, flexible systems for product display, and space to interact with complex information and sensory experience.
From the exhausting product searching to the overwhelming package display, the brand recognizes the discomfort and reconnects the logic of shopping in-store, promoting a sustainable lifestyle and advancing the visibility of the product in a more logical system.
The E-stripe is a functional pattern, not only as a favicon in social media, but as the representation of the store shelves, routes and product layers.
