#SAYNOPE
Campaign, Social Event
Say Nope to Noise Pollution: Rethinking the visibility of a harmful effect.
Noise pollution is the propagation of noise that has a harmful impact on both urban centers and wildlife alike; it is primarily caused by transportation systems and industrial zones. #SayNope is a campaign inspired by the #MeToo movement and its ability to use social media and the power of communication to create positive change.
Our goal is to gather all the information we could on the harmful effects of noise pollution and to bring awareness to an issue that is very much present and relevant— yet virtually unnoticed.
Watch Our Case Study
“Ironically, noise pollution is the pollution that you never heard about.“
In 2018, the project concentrated on our college campus in Utica, NY. Our goals were to conduct research, create an integrated campaign to share our findings on the harmful effects of noise pollution, and spread awareness through community events, installations, exhibitions, and broadcasting via our website and social media channels.
We are still working to connect with a wider audience and to collaborate with nonprofit communities or national organizations. We intend to provide them with our media assets in order to protect ears of every kind; the harmful effects of noise pollution are not limited to human ears— domesticated and wild animals alike are affected as well.
PROCESS
After analyzing the data we connected it to issues in the larger world in order to put noise and its effects in perspective and share with our audience at an on-campus event that we hosted. Prior to the event, we created a teaser campaign with films and original animation that replicated various art movements including dada, constructivist, cubist, and surrealist to appeal to our targeted demographic of art students.
The event included #saynope branded photo booth for social media, two dark rooms screening films, a multi-screen installation visualizing the noise, and an engaging spokesperson reciting highlights and statistics about the topic.
We conducted a survey at the event to gather additional information on the issue. Thanks to guests from all over the world and varied walks of life, we were able to receive many interesting perspectives. The most thought-provoking information was that while some countries are spending millions of dollars to combat noise pollution, those that live in cities and urban areas that are most affected by it are the least aware or concerned.
We also discovered that human noise is affecting animals by permanently changing their habitats.
During the event, the project installation was located just behind a priceless Jackson Pollock will reach a much larger audience while on exhibit in the Munson-Williams-Proctor Museum of Art. This world class museum is attended by approximately 85,000 visitors per year.
Our primary challenge was convincing people that noise pollution is a real issue deserving attention.
A short film that collages visual juxtaposition and audio provocation to raise the awareness to public about seriousness of 'noise pollution'.
